PRIVATE PAY PRACTITIONERS is dedicated to empowering mental health professionals to build thriving, sustainable private pay practices that align with their values and financial goals. Founded by DJ Burr, LMHC, LPC, we understand the challenges therapists face when transitioning from insurance-based models to private pay practice. Having successfully built our own private pay practice and helped thousands of practitioners do the same, we bring real-world experience and battle-tested strategies to every consultation and educational program.

Our Mission

We believe private pay isn't just a business model—it's a pathway to professional freedom. Our mission is to provide the business development coaching, educational programming, and practical guidance that mental health professionals need to create practices that serve their ideal clients while supporting their personal and financial well-being.

Our Approach

Through personalized business consulting and ongoing educational programming delivered via social media platforms, we offer practical, implementable strategies that work in today's marketplace. Our weekly sessions and practice guidance help practitioners navigate everything from initial setup to scaling and optimization.

Our Community

What started as a small group of practitioners supporting each other has grown into a thriving community of over 14,000 mental health professionals committed to building ethical, sustainable private pay practices. We're proud to serve practitioners across multiple states, helping them create the practices—and lives—they truly want.

About DJ Burr, LMHC, LPC

DJ is a licensed mental health counselor, private practice consultant, and author of "The Private Pay Practitioners Playbook." With experience building successful practices across multiple states and helping hundreds of practitioners transition to private pay models, DJ brings both clinical expertise and business acumen to every interaction. Ready to build your private pay practice?

Contact us today.